Fashion designers display creations in former Amsterdam prostitution establishments

Hardly have about 50 of the world-famous brothel windows in the Amsterdam Red Light District been closed, or they have been converted into fashion displays.

The Red Light Fashion Amsterdam project originates from a collaboration between the municipality of Amsterdam, NV Stadsgoed and HTNK, consultancy and recruitment agency of the fashion industry. In order to redevelop the centre, NV Stadsgoed bought several brothels. For the period of one year these buildings will be loaned to Dutch fashion design talents and used as shop-windows, workshops and living areas.

The idea of the project is to show what the Red Light District could look like if prostitution is not dominant any more in the old centre.

The opening of Red Light Fashion is tomorrow (Saturday January 19) and coincides with the opening of the Amsterdam Fashion Week (January 19-27).

The new fashion displays are mostly along the Oudezijdsachterburgwal, between the Old Church and the Nieuwmarkt.
The exact locations of the fashion windows in the Red Light District can be found on the redlightfashionamsterdam.com website (click on 'Where').